Memory and its pitfalls

For example, have you ever had a memory in childhood that you were sure happened to you, but actually happened to your brother/sister?

I like the application of this talk towards the end, where it may be possible to lie about a memory and make it real.

How do you make memories seem real? As with previous talks, this is another piece of evidence that adds to my suspicion that there is no difference in our memories of a real memory compared to a vividly imagined memory. How do you vividly imagine a memory? How do we perceive the world? Through our senses?

I will post a talk soon of what NLP calls 'submodalities' - the senses that we perceive the world with, sight, sound, touch, taste, smell...