Selling in medicine

In the past, I have eluded in the blog that we sell health. Daniel Pink who wrote speeches for Bill Clinton bases his book on the growing field of education and medicine. The book is cheap and an easy read.

Specificity in communication, or this... (a comedy video)

Memory scrambling - a way to overcome bad memories

Richard Bandler is one of the Co-Founders of NeuroLinguistic Programming, which has brought us some interesting concepts and terminology. This is an evolved version of one of their more successful interventional techniques that seems to work by scrambling a bad memory. It is best repeated 3 times. Let me know what you think about it - I'm sure there is a memory that you do not need to be emotionally attached to...

Doctors and publishing results

As doctors we can improve outcomes if we publish results and outcomes.

How do you think we can do this in General practice? Wouldn't it be great. I am sure we can share and learn something from other doctors for the good of our patients.

Educational Psychology

This may help you remember more stuff. You can skip to the last 2 minutes where he talks about this.

Process information immediately, link it to past memories, and use visualisation.

Memory and its pitfalls

For example, have you ever had a memory in childhood that you were sure happened to you, but actually happened to your brother/sister?

I like the application of this talk towards the end, where it may be possible to lie about a memory and make it real.

How do you make memories seem real? As with previous talks, this is another piece of evidence that adds to my suspicion that there is no difference in our memories of a real memory compared to a vividly imagined memory. How do you vividly imagine a memory? How do we perceive the world? Through our senses?

I will post a talk soon of what NLP calls 'submodalities' - the senses that we perceive the world with, sight, sound, touch, taste, smell...

Personality profiling

 Currently, there is a free trial on a new validate Personality Profiling Tool, the

ECCOS (Eysenck, Cripps, Cook Occupational Scales) is a brand new adaptation of the Eysenck Personality Scales (EPQ) updated for the occupational psychology and human resource sector of commerce, industry, teaching and research.

We hope you find this enjoyable and useful. Click here or on the paragraph above to access the site to get your free password and access to the site. This is available free as a test pilot for a short period of time.

There are  7 dimensions.

The seven dimensions are: 

• Extraversion-Introversion

• Cairng vs Tough-Mindedness

• Anxiety

• Impulsiveness

• Venturesome

• Empathy

• Social Desirability

So perhaps in general practice, you’d like someone who is not anxious or impulsive, but is caring and has empathy, yet can tolerate risk (is more venturesome ).

Do you think a good surgeon may be more predictable, and take fewer risks.

Overall personality profiling for a doctor may be someone who empathises, is not too impulsive and is more caring and not at all anxious…